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Senior Lifecycle Marketing Manager at Wistia - ApplyBlast

Senior Lifecycle Marketing Manager

Wistia

2 months ago

4.4 on Glassdoor

Remote

Full Time

Senior

5 applicants

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About this role

The Senior Lifecycle Marketing Manager at Wistia will design and execute data-driven, trigger-based email programs to drive product adoption, feature awareness, and cross‑sell readiness across trial and customer audiences. The role partners with growth product, content, demand generation, and customer success teams, leveraging AI and HubSpot to personalize communications and influence broader marketing strategy.

Responsibilities

Own strategy and execution of lifecycle email programs
Partner with cross‑functional teams to integrate content and product launches
Analyze database to identify segmentation opportunities and track KPI performance

Skills

About Wistia

wistia.com

Headquarters

Cambridge, Massachusetts, United States

Company Size

51-200 employees

Founded

2006

View Profile

Wistia is a comprehensive video marketing platform that helps businesses create, host, market, and analyze their video content with ease. Offering tools for video management, web hosting, and insightful analytics, Wistia empowers teams to improve viewer engagement and streamline workflows. Users can leverage Wistia's ad-free, customizable players, integrate with marketing tools, and utilize collaboration features for efficient content sharing and production. With an emphasis on user experience, Wistia aims to simplify the video marketing process for organizations of all sizes.