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Senior Lifecycle Marketing Manager at Fleetio - ApplyBlast

Senior Lifecycle Marketing Manager

Fleetio

14 days ago

4.5 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

Fleetio is seeking a customer-obsessed Senior Lifecycle Marketing Manager to own and evolve the customer journey across key stages of the funnel, from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. The role involves partnering closely with cross-functional teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes. You will drive product-led growth initiatives, support multi-motion go-to-market journeys, and operationalize scalable nurture and email automation programs.

Responsibilities

Design and optimize lifecycle programs across the full customer journey
Build segmented lifecycle and email journeys supporting multiple go-to-market motions
Operationalize and scale lifecycle programs within Marketo, Gainsight, and Salesforce

Skills

About Fleetio

fleetio.com

Headquarters

Birmingham, Alabama, United States

Company Size

201-500 employees

Founded

2012

View Profile

Fleetio is a cloud-based fleet management platform that helps businesses track, maintain and optimize vehicle and equipment fleets. The software centralizes maintenance scheduling and work orders, inspections, parts inventory, fuel and cost tracking, mobile inspections, telematics/GPS integrations and fleet analytics to reduce downtime and lower operating costs. Built for fleets of all sizes, Fleetio offers APIs and integrations with third-party telematics and business systems, role-based access, and reporting to support compliance and data-driven decisions.