Senior Manager, Brand Marketing - 2K Sports

2K(4 days ago)

HybridFull TimeSenior$123,200 - $165,000Marketing

About this role

2K is seeking a Senior Manager, Brand Marketing to lead strategic brand efforts for the WWE 2K franchise. The role involves defining brand identity, developing go-to-market strategies, and collaborating across teams to amplify the franchise's global reach and cultural relevance. It offers an opportunity to shape a dynamic, personality-rich IP in the gaming industry.

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Required Skills

Brand Strategy
Digital Marketing
Creative Development
Media Planning
Content Creation
Influencer Campaigns
Data Analysis
Storytelling
Cross-Functional Leadership
Cultural Awareness

Qualifications

5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech

About 2K

2k.com

2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.

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