Senior Manager, Commercial CRM

The Senior Manager, Commercial CRM leads the strategic vision and execution of Ford Pro's customer relationship marketing program, driving measurable business results across vehicles, service, software, and financing. This role involves setting multi-year roadmaps, managing lifecycle journeys, and overseeing campaign execution to enhance customer loyalty and sales. The position requires strong leadership to mentor teams, govern agency partners, and integrate CRM strategies with broader go-to-market initiatives.