Senior Manager, Lifecycle Marketing - BetterHelp Business
BetterHelp
About this role
BetterHelp is seeking a Senior Manager of Lifecycle Marketing to lead end-to-end engagement strategies for employer-sponsored and EAP-covered populations. The role involves developing scalable onboarding and engagement frameworks, designing targeted campaigns, and optimizing the customer journey across various channels.
Skills
About BetterHelp
betterhelp.comBetterHelp is an online therapy platform that connects people with licensed, board‑accredited therapists for secure, convenient counseling. The service offers messaging, live video and phone sessions, scheduling, digital worksheets and an automated matching process to pair users with appropriate providers. BetterHelp reports a network of over 32,000 therapists and more than 6 million members, with 453+ million counseling sessions to date, and is headquartered in San Jose, California.
Recent company news
ForbesBetterHelp Review: Here’s Our Experience
2 weeks ago
Behavioral Health BusinessFrom AI to M&A: Top Earnings-Season Takeaways from Teladoc, LifeStance, UHS, Acadia, Talkspace
6 days ago
HealthlineWe Had 2 People Try BetterHelp for 6 Months: Here's Our Review
Nov 21, 2025
Verywell Mind8 Testers Tried BetterHelp’s Online Therapy Services - Here’s What We Thought
Aug 7, 2025
CNBCTeladoc buys mental health company UpLift to help boost struggling BetterHelp unit
Apr 30, 2025
About BetterHelp
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for BetterHelp.
Salary
$110k – $180k
per year