Senior Manager, Lifecycle Marketing
Point Digital Finance, Inc.(2 months ago)
About this role
Point is seeking a Senior Manager, Lifecycle Marketing to lead and optimize multi-channel customer engagement strategies. The role involves developing personalized campaigns, analyzing performance, managing technology platforms, and overseeing operational execution to drive growth and customer conversion.
Required Skills
- CRM
- Email Marketing
- SMS
- Direct Mail
- Automation
- Data Analysis
- SQL
- Campaign Management
- Customer Segmentation
- A/B Testing
About Point Digital Finance, Inc.
point.comPoint is a fintech company that helps homeowners tap their home equity through Home Equity Investments (HEI) and HELOC products. Its HEI lets homeowners receive cash now in exchange for a share of future home value changes, and its HELOC offers revolving credit—both designed to provide flexible access to equity (offers up to ~$600k) with options that can avoid monthly principal/interest payments or income-verification requirements. Headquartered in Palo Alto, Point positions itself as an alternative to traditional home loans, emphasizing a streamlined digital experience and flexible terms for homeowners.
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