Senior Manager, Product Marketing

Mom's Meals(1 month ago)

Ankeny, IAOnsiteFull TimeManager$116,644 - $160,400Marketing

About this role

The Senior Manager of Product Marketing at Mom’s Meals leads the strategic positioning and go-to-market approach for products and solutions across B2B and B2C audiences. This role converts customer, market, and competitive insights into clear value propositions and differentiated market positioning aligned with brand and business goals. It is highly cross-functional, partnering closely with product, sales, operations, and marketing to ensure product-market fit and strong adoption. The position is based in Ankeny, IA and operates in a fast-paced, growth-oriented environment.

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Required Skills

Product Marketing
Go To Market Strategy
Value Proposition Development
Competitive Positioning
Messaging Frameworks
Sales Enablement
Market Research
Competitive Intelligence
Cross Functional Collaboration
KPI Definition

+10 more

Qualifications

Bachelor’s Degree in Marketing
Bachelor’s Degree in Business
MBA

About Mom's Meals

momsmeals.com

Mom's Meals is a U.S.-based provider of chef-crafted, home-delivered meals designed and overseen by registered dietitians to support older adults and people managing chronic conditions. The company offers medically tailored meal programs, nutrition counseling, oral nutrition supplements, and specialty options (halal, kosher, shelf-stable, and produce/pantry boxes). Meals are customizable to dietary needs and delivered ready-to-heat to simplify mealtime, support recovery, and help manage chronic disease. Headquartered in Ankeny, Iowa, Mom's Meals partners with individuals, caregivers, case managers, health plans, and government agencies to integrate meal services into care plans.