Senior Market Researcher
Scribd(1 month ago)
About this role
A Senior Market Researcher at Scribd Inc. is responsible for providing in-depth insights into brand positioning and market opportunities to inform strategic decisions across marketing, product development, and brand strategy. This role involves designing and executing research methodologies, including both qualitative and quantitative approaches, analyzing competitive landscapes, and collaborating with cross-functional teams to translate insights into actionable strategies. The ideal candidate will have over 7 years of experience in market research, strong analytical skills, and the ability to present findings effectively to senior management.
Required Skills
- Market Research
- Data Analysis
- Audience Research
- Brand Strategy
- Competitive Analysis
- Insights Presentation
- Trend Forecasting
- Customer Segmentation
- Research Methodologies
- Cross-Functional Collaboration
+12 more
Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Master’s degree (a plus)
- 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry
About Scribd
scribd.comScribd is a subscription-based digital library that offers access to a vast collection of over 195 million documents, including books, audiobooks, and articles from a global community. Founded in 2007, Scribd serves as a platform for users to share information, read, and find inspiration across various genres and subjects. With a focus on enhancing the reading experience, Scribd combines traditional publishing with digital convenience, making literature available anytime, anywhere.