Senior Paid Media Specialist
Centerfield(2 months ago)
About this role
A Senior Paid Media Specialist at Centerfield is responsible for strategically planning, launching, and managing SEM campaigns to drive user acquisition for the Business Services vertical. The role involves end-to-end execution of keyword strategy, bidding, and ad creative testing, while analyzing large datasets to provide actionable insights and optimize performance against CPA and ROAS goals. Collaboration with cross-functional teams, including Product and Sales, is essential to influence strategy and innovation in digital marketing efforts.
Required Skills
- Campaign Strategy
- SEM Management
- Keyword Strategy
- Bidding Strategies
- Creative Testing
- Optimization Opportunities
- Data Analysis
- Performance Reporting
- Cross-Functional Collaboration
- Paid Media Strategy
+15 more
Qualifications
- Bachelor’s degree in Marketing, Economics, Statistics, Finance, or a related field
About Centerfield
www.centerfield.comCenterfield is a customer acquisition company that partners with leading brands to enhance their marketing effectiveness and drive growth. Serving 25% of Fortune 100 companies, Centerfield specializes in digital media solutions and offers award-winning marketing and sales services. Their innovative platform and audience solutions are designed to help clients reach millions of potential customers, ultimately boosting sales and customer retention. Centerfield aims to supercharge customer engagement through strategic guidance and technologically advanced marketing tactics.