Directive

Senior Programmatic Strategist (Remote US)

Directive(1 month ago)

RemoteFull TimeSenior$118,102 - $159,195 (estimated)Operations
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About this role

The Senior Programmatic Strategist at Directive Consulting is responsible for managing day-to-day operations of programmatic client campaigns, including strategy development, campaign execution across Demand-Side Platforms (DSPs), and performance optimization. This client-facing role necessitates collaboration with internal teams to integrate data and ensure cohesive campaign delivery, while communicating regularly with clients to present performance reports and strategic recommendations. Candidates should have over three years of experience in programmatic marketing, particularly in B2B/SaaS environments, and proven skills in media buying and analytics.

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Required Skills

  • Campaign Management
  • Strategy Development
  • Data Integration
  • Planning
  • Setup
  • Optimization
  • Reporting
  • Troubleshooting
  • Team Collaboration
  • Cross-Functional Coordination

+11 more

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.

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