Sr. Associate Manager, Digital Customer Data and Engagement Solutions

The Sr. Associate Manager, Digital - Customer Data & Engagement Solutions is a senior individual contributor and technical leader responsible for connecting customer data, identity, decisioning, and activation to create scalable solutions across CRM, lifecycle, loyalty, and personalization use cases. The role focuses on solution direction, data readiness, and activation patterns, partnering with cross-functional teams to establish repeatable patterns and move work from ambiguous requests to reliable production capabilities. This position involves leading customer data architecture, engagement solution design, and AI-driven personalization while mentoring junior team members and shaping the operating model for business-as-usual activation.