Sr BNPL Specialist, Performance Marketing
PayPal(1 month ago)
About this role
A CRM Performance Marketer at PayPal designs and executes lifecycle marketing strategies to deepen customer engagement and drive measurable business growth, with a focus on Consumer Credit product adoption. The role combines marketing, product, and analytics to craft personalized, scalable customer experiences and support product launches. It centers on using data and insights to inform CRM programs that improve retention, activation, and conversion.
Required Skills
- CRM
- Lifecycle Marketing
- Email Marketing
- Push Notifications
- In-App Messaging
- SMS Marketing
- Segmentation
- Personalization
- Automation
- A/B Testing
+6 more
Qualifications
- Bachelor's Degree
About PayPal
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