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Team Lead, Growth Optimization at HelloFresh - ApplyBlast

Team Lead, Growth Optimization

HelloFresh

12 days ago

Berlin, Berlin, Germany

Hybrid

Full Time

Manager

0 applicants

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About this role

The Team Lead, Growth Optimization drives growth initiatives by managing audience strategy and ad progression performance to enhance acquisition and conversion across key marketing channels. This role focuses on optimizing first-party data utilization, ensuring efficient marketing spend, and fostering cross-functional collaboration to maximize ROI. The position requires an execution-focused leader to support team priorities and implement data-driven decision-making for sustainable growth.

Responsibilities

Manage and support team members across audience strategy and ad progression initiatives
Execute and drive Growth Optimization initiatives aligned with overall strategy and quarterly objectives
Collaborate with Product, Marketing, AdTech and Analytics teams to ensure aligned strategies