ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Technical Director, MarTech at Manulife - ApplyBlast

Technical Director, MarTech

Manulife

3 months ago

3.9 on Glassdoor

Hong Kong, China

Hybrid

Full Time

Senior

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

This role leads a team of managers and specialists to implement, optimize, and govern Manulife's marketing technology ecosystem, customer data capabilities, and digital analytics infrastructure. The leader partners with cross-functional teams to develop connected customer experiences powered by audience intelligence, personalization, and automated engagement while ensuring regulatory compliance. Key responsibilities include defining strategic roadmaps for MarTech enablement, managing Adobe Experience Platform integrations, and driving adoption of customer-centric marketing practices.

Responsibilities

Lead the development and execution of personalization and customer data activation capabilities across digital channels
Define and implement scalable personalization frameworks for targeted customer experiences across web, mobile, and email
Partner with business stakeholders to identify and prioritize personalization use cases and customer experience opportunities
Own the integration and optimization of Manulife's marketing technology ecosystem including Adobe platforms
Lead and mentor a diverse team of MarTech, analytics, and personalization specialists

Skills

Qualifications

Bachelor's degree in Computer Science, Engineering, Marketing Technology, Data Analytics, Business, or related discipline8+ years of experience in Marketing Technology, Personalization, Customer Data Platforms, Digital Marketing, Digital Analytics, or Product Management5+ years leading teams responsible for MarTech platforms, customer data activation, personalization, or digital experience technologies

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

View Profile

Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.