Trade Marketing Manager (m/f/d)

Yepoda(1 month ago)

HybridFull TimeManager$109,855 - $144,163 (estimated)Brand & Communication

About this role

A Trade Marketing Manager at Yepoda is responsible for developing and executing strategies to enhance brand presence in the B2B retail environment, ensuring alignment and consistency across all retail touchpoints. The role involves collaborating with Key Account Managers on campaigns and activations, creating impactful in-store merchandising, and providing support to the sales team with tools and training. Additionally, the manager conducts market research to inform strategies and reports on the performance of trade marketing initiatives.

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Required Skills

Trade Marketing
Brand Management
Market Research
Project Management
Campaign Development
Retail Strategy
Visual Merchandising
Communication Skills
Team Collaboration
Consumer Insights

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About Yepoda

yepoda.com

Yepoda is a K-Beauty skincare brand committed to delivering high-quality products utilizing natural ingredients for healthier skin. Based in New York, the company offers a diverse range of products aimed at achieving radiant, glowing skin, including sets, cleansers, serums, and creams. Yepoda is distinguished by its mission to prioritize sustainability and cruelty-free practices, ensuring that its offerings are not only effective but also environmentally responsible. The brand emphasizes the beauty innovations of Korea while engaging its community through loyalty programs and educational content about skincare routines.