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User Retention and Churn Manager at DiDi - ApplyBlast

User Retention and Churn Manager

DiDi

2 months ago

3.8 on Glassdoor

Sao Paulo, Sao Paulo, Brazil

Onsite

Full Time

Medior

0 applicants

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About this role

The role focuses on owning user retention and churn management for the regional operations team, developing lifecycle strategies, segmentation frameworks, and targeted campaigns to improve user frequency and reactivation. It involves data‑driven analysis, A/B testing, and cross‑functional collaboration with product, marketing, BD, data science, and CRM teams to enhance user lifecycle performance across Latin America.

Responsibilities

Own user retention and churn management
Build user segmentation and lifecycle frameworks
Orchestrate cross-channel user communication

Skills

About DiDi

didiglobal.com

Headquarters

China

Company Size

10001+ employees

Founded

2012

View Profile

DiDi is a global mobility technology company best known for its ride-hailing and transportation platform. Through its app, the company offers services such as taxi hailing, private car rides, carpooling, bike sharing, freight, and related mobility solutions, while also investing in AI, autonomous driving, and smart transportation technologies. DiDi operates in the transportation and mobility technology industry.