Juul Labs

Juul Labs is a consumer nicotine company best known for the JUUL closed-system e‑cigarette and nicotine pod products, which use nicotine‑salt formulations to deliver nicotine in a compact, USB‑like device. Founded to provide adult smokers an alternative to combustible cigarettes, the company focuses on product design, nicotine formulation, manufacturing and age‑restricted retail and online distribution. Juul has been the subject of extensive regulatory scrutiny, litigation, and public-health debate, which have driven changes to its product portfolio, marketing, and compliance practices. The company says it engages with regulators, researchers, and partners to address youth access and to align its business with public‑health and legal requirements.