Permutive

Permutive is a predictive data collaboration platform designed to enhance performance through privacy-safe, AI-driven data strategies for publishers, advertisers, and agencies. It unifies data clean rooms, audience curation, and first-party data activation, allowing clients to collaborate efficiently without compromising privacy. The platform optimizes data with advanced AI models to drive campaign effectiveness and facilitate seamless audience targeting, enabling partners to achieve measurable outcomes while maintaining data security. Permutive emphasizes a privacy-first approach, ensuring that its clients can navigate advertising in a cookieless environment while maximizing their reach and effectiveness.