Customer Advocacy Marketing Lead

Varicent (8 days ago)

HybridFull TimeMedior$57,600 - $72,000Marketing

About this role

The Customer Advocacy Marketing Lead at Varicent is an individual contributor who executes and manages programs to engage, grow, and amplify a network of customer advocates. The role builds relationships with key customers to identify and nurture advocates and develops customer stories, case studies, testimonials, and review strategies to support marketing and sales goals. It focuses on leveraging advocacy and storytelling to drive customer engagement, retention, and brand loyalty.

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Required Skills

Advocacy Management
Reference Management
Project Management
Communication
Storytelling
Content Development
Event Management
Reporting
Salesforce
ReferenceEdge

+1 more

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.