Digital Optimisation & Decisioning Lead
M&G plc(1 month ago)
About this role
The Digital Optimisation & Decisioning Lead at M&G shapes the organisation's multi-channel decisioning and personalisation approach to customer engagement. Based in Edinburgh (hybrid), the role focuses on advancing marketing technology and data-led customer experiences and collaborating across teams to evolve analytics and AI capabilities.
Required Skills
- Marketo
- Decisioning
- Journey Design
- Segmentation
- Campaign Governance
- Data Insights
- Agile Delivery
- Stakeholder Management
- Adobe AEP
- GDPR Compliance
About M&G plc
mandg.comM&G plc is an international leader in savings and investments with more than five million customers
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