Director, B2B Product Marketing
Headspace(2 days ago)
About this role
The Headspace B2B Product Marketing Director role involves developing and executing go-to-market strategies for the company's mental health offerings tailored to employers, health plans, and benefits consultants. It requires leading product positioning, storytelling, and cross-team collaboration to shape the mental health solutions landscape and drive market presence.
Required Skills
- Product Marketing
- Storytelling
- Market Strategy
- Positioning
- Go-to-Market
- Cross-functional Collaboration
- Storytelling
- Market Insight
- Healthcare
About Headspace
headspace.comHeadspace is a digital mental health platform and mobile app that provides guided meditations, mindfulness exercises, sleep content, and short practices to reduce stress, improve focus, and promote better sleep. Its science-backed library includes beginner courses, themed packs, sleepcasts and ambient soundscapes, delivered on iOS, Android, and the web. Headspace operates on a subscription model (individual, family, and enterprise plans) and partners with employers and health plans to deliver mental wellbeing benefits at scale. The company is known for approachable design, strong user ratings, and making mindfulness accessible for everyday moments.
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