B2B Product Marketing Lead

ClassDojo

4 months ago

3.6 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

The B2B Product Marketing Lead at ClassDojo will drive the go-to-market and positioning strategy for ClassDojo's offerings aimed at school districts. This role involves leading full-funnel marketing campaigns, enabling sales teams with tailored messaging and collateral, and overseeing the launch of new district-facing features. Collaboration with cross-functional teams such as Sales, Product, and Demand Generation is crucial to enhance perception and adoption of ClassDojo as a trusted K-12 communication platform, ultimately aiming for significant district partnerships growth.

Skills

About ClassDojo

www.classdojo.com

ClassDojo is an education technology platform designed to foster connection within classroom communities by engaging teachers, parents, and students. With over 45 million users, it provides a free and comprehensive toolset that includes messaging, sharing photos and videos, and tracking student behaviors through a point system. ClassDojo aims to enhance social-emotional learning, enabling teachers to keep families informed and facilitate a collaborative educational environment. By creating a supportive atmosphere, ClassDojo underscores its commitment to building positive relationships in education.