B2B Product Marketing Lead
ClassDojo(2 months ago)
About this role
The B2B Product Marketing Lead at ClassDojo will drive the go-to-market and positioning strategy for ClassDojo's offerings aimed at school districts. This role involves leading full-funnel marketing campaigns, enabling sales teams with tailored messaging and collateral, and overseeing the launch of new district-facing features. Collaboration with cross-functional teams such as Sales, Product, and Demand Generation is crucial to enhance perception and adoption of ClassDojo as a trusted K-12 communication platform, ultimately aiming for significant district partnerships growth.
Required Skills
- B2B Marketing
- Go-To-Market Strategy
- Campaign Management
- Sales Enablement
- Messaging Development
- Positioning Strategy
- Lead Generation
- Cross-Functional Collaboration
- Performance Metrics
- Education Industry Knowledge
+2 more
About ClassDojo
www.classdojo.comClassDojo is an education technology platform designed to foster connection within classroom communities by engaging teachers, parents, and students. With over 45 million users, it provides a free and comprehensive toolset that includes messaging, sharing photos and videos, and tracking student behaviors through a point system. ClassDojo aims to enhance social-emotional learning, enabling teachers to keep families informed and facilitate a collaborative educational environment. By creating a supportive atmosphere, ClassDojo underscores its commitment to building positive relationships in education.