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Director Demand Generation at Maze - ApplyBlast

Director Demand Generation

Maze

4 months ago

4.3 on Glassdoor

Remote

Full Time

Senior

19 applicants

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About this role

As the Director of Demand Generation at Maze, you will lead the strategic planning and execution of multi-channel campaigns to drive leads, MQLs, and pipeline growth for the user research platform. This role requires diagnosing funnel gaps, managing agency partnerships, and building data-backed forecasting models to support revenue targets. You will operate as a senior individual contributor who eventually leads a team, balancing short-term execution with long-term strategy in an equity-backed startup environment.

Responsibilities

Own end-to-end demand generation strategy and pipeline creation
Manage paid campaigns and agency partnerships across multiple channels
Build and execute field marketing programs including conferences and events
Develop lead and MQL forecasting models based on rigorous data analysis
Optimize campaign operations and lead routing logic within the marketing stack

Skills

About Maze

maze.co

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2018

View Profile

Maze is a user research platform designed to help modern product teams conduct user interviews, usability tests, and surveys quickly and efficiently. By providing tools that facilitate the rapid collection and analysis of user insights, Maze allows companies to integrate feedback into their product development process seamlessly. The platform is recognized for its AI-powered features that enhance the quality of research, enabling teams to make informed decisions based on real user data. With over 60,000 teams leveraging its capabilities, Maze positions itself as a vital tool for enhancing user experience and product design.