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Senior Demand Generation Manager at Great Question - ApplyBlast

Senior Demand Generation Manager

Great Question

3 months ago

4.0 on Glassdoor

Remote

Full Time

Senior

2 applicants

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About this role

This role owns the demand generation engine for Great Question, a B2B AI customer research platform, responsible for generating a predictable stream of high-intent leads from SQL attainment to Sales Qualified Lead. The position involves building multi-channel strategies across organic search, content, and paid acquisition while leveraging AI and automation to scale execution without linear headcount growth. Success requires close collaboration with Product Marketing and the Growth Lead to optimize funnel performance and channel ROI.

Responsibilities

Build and execute multi-channel demand generation programs to drive SQL attainment.
Leverage AI and automation tools to scale lead generation workflows efficiently.
Analyze funnel metrics to optimize conversion rates and channel ROI.
Collaborate with Product Marketing to transform assets into repeatable lead systems.
Manage channel strategy across organic search, content, and paid acquisition.

Skills

About Great Question

greatquestion.co

Headquarters

Oakland, California, United States

Company Size

11-50 employees

Founded

2021

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Great Question is an all-in-one UX research platform designed to streamline and enhance the research process for teams. It enables users to recruit participants, conduct interviews, manage prototype tests, and analyze insights—all within a secure and collaborative environment. With features like a research repository, scheduling tools, and AI-driven synthesis, Great Question simplifies the complexities of user research, allowing teams to focus more on insights and decision-making. Trusted by innovative companies, it aims to democratize access to quality research tools and boost the efficiency of research operations.