Director, Lifecycle Marketing

True Classic (9 days ago)

HybridFull TimeSenior$130,000 - $150,000Marketing

About this role

True Classic is seeking a Director of Lifecycle Marketing to develop and oversee their customer engagement strategies across various owned channels and programs. The role focuses on creating a cohesive customer journey from acquisition to loyalty and growth, impacting global marketing efforts with a data-driven approach.

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Required Skills

Klaviyo
SMS
Email Marketing
Push Notifications
Cohort Analysis
Segmentation
A/B Testing
Data Analysis
Customer Journey
Referral Programs

Qualifications

Bachelor’s degree in Marketing, Business, or related field
6–8+ years of experience in lifecycle marketing, CRM, email marketing, or customer retention

About True Classic

trueclassictees.com

True Classic is a direct-to-consumer apparel brand that designs and sells men’s basics—primarily premium-fitting T‑shirts, hoodies, and casual staples—through its online store. The company emphasizes improved fit, quality fabrics, and durable construction to deliver elevated everyday essentials at value prices, often sold in multi-packs and bundles. True Classic targets men who want a better-fitting, minimalist wardrobe and supports repeat purchases through membership and bundle options. Its site is built for easy online shopping with clear product selection, sizing guidance, and fast checkout.

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