Lifecycle Marketing Manager (THC Beverage)
Green Thumb(15 days ago)
About this role
The Retention/Lifecycle Marketing Manager will own lifecycle strategies for GTI’s DTC cannabis brand portfolio (RYTHM, Señorita, and incredibles), focused on deepening customer relationships and driving long-term growth and loyalty. The role centers on shaping the post-purchase customer journey to increase lifetime value and subscription health across multiple brands. This position sits within GTI’s marketing organization and supports cross-brand coordination and agency partnerships.
Required Skills
- Lifecycle Marketing
- Email Marketing
- Klaviyo
- Subscription Management
- Recharge
- Segmentation
- Personalization
- A/B Testing
- Cohort Analysis
- Analytics
+4 more
Qualifications
- Bachelor’s Degree in Marketing or Business
About Green Thumb
greenthumb.comGreen Thumb Nursery is a family‑owned garden center in Southern California offering a large quantity of quality plants and seasonal selection. They emphasize certified, friendly garden experts who provide hands‑on guidance and superior customer service. With a broad inventory and knowledgeable staff, Green Thumb positions itself as a go‑to nursery for home gardeners and landscape projects.
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