Director of Lifecycle Marketing

Toast(1 month ago)

HybridFull TimeDirector$150,000 - $240,000Customer Marketing

About this role

The Director of Lifecycle Marketing will build and lead a new function within Customer Marketing to design segmentation and automation across the full customer journey from purchase through expansion. This role sets strategic vision for customer data and CDP architecture, defines measurement frameworks, and leads a team to drive activation, adoption, retention, and revenue growth.

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Required Skills

Lifecycle Marketing
Segmentation Strategy
CDP Architecture
Automation Strategy
Journey Mapping
Measurement Frameworks
Predictive Analytics
Propensity Modeling
Customer Health
Team Leadership

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About Toast

toasttab.com

Toast is a cloud-based restaurant management platform that provides point-of-sale, payments, and operational tools tailored to restaurants and hospitality businesses. It combines touchscreen POS hardware and mobile ordering with integrated payments, online ordering and delivery integrations, contactless pay, and loyalty/gift programs. Toast also offers back-office features such as labor and payroll management, inventory and menu engineering, and reporting/analytics to streamline operations and increase revenue. Restaurants choose Toast for its turnkey, restaurant-focused ecosystem, integrated payments, and industry-specific features and support.