Growth Manager - Account Based Marketing

Allica Bank(3 months ago)

HybridFull TimeManager$114,324 - $150,049 (estimated)Growth

About this role

The Growth Manager - Account Based Marketing at Allica Bank is responsible for leading the design, execution, and optimization of targeted ABM campaigns to drive business growth. The role involves analyzing data to identify high-value customer segments, developing personalized messaging, and collaborating with Marketing and Sales to implement multi-channel campaigns using HubSpot. Additionally, the manager will establish performance metrics, conduct A/B testing, and provide insights to refine future strategies, ensuring campaigns yield measurable results and align with business goals.

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Required Skills

Growth Manager
Account-Based Marketing
Campaign Design
Data Analysis
Audience Segmentation
Insight Translation
Performance Measurement
Multi-Channel Campaigns
A/B Testing
HubSpot

+9 more

About Allica Bank

www.allica.bank

Allica Bank is a digital bank specifically designed for established businesses in the UK, offering tailored banking solutions including a business current account, savings, and a variety of financing options such as asset and commercial mortgages. The bank emphasizes a relationship-led approach with dedicated relationship managers, ensuring personalized service and support for its clients. Allica aims to provide competitive rates, no monthly fees, and rewarding banking experiences, making it a preferred choice for companies with 5 to 250 employees looking for a reliable financial partner.