GTM Change Enablement Senior Principal

The GTM Change Enablement Senior Principal leads the change enablement strategy for Workday's Go-to-Market transformation program, serving as a senior voice for change and adoption across CRM, quote-to-cash, and the broader GTM platform ecosystem. This role involves defining enablement strategies, creating persona-based campaigns, and championing the responsible use of AI to drive adoption and minimize disruption for Sales, Customer Success, and Marketing teams. The position requires deep expertise in change management, GTM systems, and cross-functional collaboration to shape broad-reaching enablement design and track adoption metrics.