Head of Engagement and Retention Growth Marketing

Quantitative Marketing(1 month ago)

Pittsburgh, PAOnsiteFull TimeDirector$144,500 - $226,650Marketing

About this role

PNC is hiring a senior CRM leader to head a newly formed Customer Relationship Marketing team focused on driving deposit growth, retention, onboarding, and the Loyalty & Rewards initiative. The role leads a team of marketing professionals to develop and implement enterprise-wide, data-driven contact strategies and omni-channel customer journeys. The leader will collaborate across PNC’s matrixed organization, use analytics to measure and optimize campaign performance, and serve as a strategic thought partner to senior and executive stakeholders.

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Required Skills

CRM
Loyalty
Marketing Strategy
Omni-Channel
Data Analysis
A/B Testing
Campaign Measurement
Audience Segmentation
Team Leadership
Stakeholder Management

+2 more

Qualifications

Bachelors

About Quantitative Marketing

pnc.com

PNC Bank (PNC Financial Services Group), headquartered in Pittsburgh, PA, is a U.S. financial services company offering a broad suite of personal banking products including checking and savings accounts, credit cards, mortgages, home‑equity and auto loans, CDs and retirement accounts. It provides digital and mobile banking tools, online bill pay, card controls and a large branch and ATM network for everyday banking. PNC also offers wealth management, investment and retirement planning, plus small‑business banking and lending, positioning itself as a full‑service provider for individuals and businesses.

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