Head of Lifecycle Marketing
BetterHelp
About this role
BetterHelp is seeking a strategic leader to head and scale lifecycle marketing across its customer and provider segments, leveraging data, automation, and cross-functional collaboration to drive engagement, retention, and growth. The role involves developing cohesive strategies, leading teams, and working closely with various departments to optimize customer experiences and business outcomes.
Skills
About BetterHelp
betterhelp.comIndustries
Technology
BetterHelp is an online therapy platform that connects people with licensed, board‑accredited therapists for secure, convenient counseling. The service offers messaging, live video and phone sessions, scheduling, digital worksheets and an automated matching process to pair users with appropriate providers. BetterHelp reports a network of over 32,000 therapists and more than 6 million members, with 453+ million counseling sessions to date, and is headquartered in San Jose, California.
Recent company news
Investing.comDeutsche Bank upgrades Teladoc on valuation, BetterHelp strategy
2 days ago
ForbesBetterHelp Review: Here’s Our Experience
3 weeks ago
Verywell Mind8 Testers Tried BetterHelp’s Online Therapy Services - Here’s What We Thought
Aug 7, 2025
Behavioral Health BusinessTeladoc Banks on BetterHelp’s Insurance Expansion to Revive Segment Growth
Jul 30, 2025
CNBCTeladoc buys mental health company UpLift to help boost struggling BetterHelp unit
Apr 30, 2025
About BetterHelp
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for BetterHelp.
Salary
$220k – $270k
per year