Industry Marketing Manager - Public Sector

Talkdesk(1 month ago)

AlexandriaOnsiteFull TimeManager$99,000 - $149,000Marketing

About this role

The Industry Marketing Manager will own go-to-market strategy and messaging for public sector and regulated industries (federal, state and local government, higher education, utilities). They will translate industry-specific needs, regulatory drivers, and operational workflows into compelling value propositions and lead product and solution launch processes while partnering cross-functionally with Product Marketing, Sales, Campaigns, and Field Marketing. The role reports to the Senior Director of Industry Marketing and focuses on market relevance, enabling sellers, and supporting pipeline growth.

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Required Skills

Industry Messaging
Positioning
Value Proposition
Content Creation
Copywriting
Sales Enablement
Playbook Development
Campaign Alignment
Field Marketing
Competitive Monitoring

+5 more

Qualifications

BA or BS degree

About Talkdesk

talkdesk.com

Talkdesk is a cloud-based customer experience automation (CXA) company that provides AI-powered contact center software and tools for modern customer service. Its platform combines AI, intelligent automation, omnichannel routing, and analytics to help enterprises scale support, reduce costs, and deliver faster, more personalized interactions. Talkdesk offers integrations with CRM and business systems plus workforce management, self-service, and reporting capabilities. Positioned as a global, enterprise-grade solution, it emphasizes flexibility, security, and innovation.