Lifecycle Marketing Director

Ziplines Education(2 months ago)

RemoteFull TimeDirector$153,160 - $204,639 (estimated)Marketing and Growth

About this role

The Lifecycle Marketing Director at Ziplines Education leads the email and SMS strategy, execution, and optimization to enhance customer engagement and boost enrollments throughout the customer journey. This role involves developing automated lifecycle programs in HubSpot, conducting data analysis through Looker, and managing a small team of lifecycle marketing specialists. The director will collaborate with cross-functional teams to align messaging and improve processes, while leveraging strong analytical skills to drive campaign performance and deliverability.

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Required Skills

Lifecycle Marketing
Email Strategy
SMS Strategy
Campaign Execution
Data Analysis
Performance Optimization
HubSpot Expertise
A/B Testing
Dashboard Management
CRM Management

+6 more

About Ziplines Education

www.ziplines.com

Ziplines Education is a career accelerator that collaborates with over 30 leading colleges and universities to offer workforce-aligned, digital-first training programs. Their mission is to equip learners with in-demand skills and certifications, particularly in the growing fields of artificial intelligence and digital marketing. Through flexible, cohort-based online courses, Ziplines provides essential knowledge and practical experience tailored to meet the needs of today's technology-driven job market. They emphasize a hands-on learning approach and offer certifications that are recognized by employers.