Lifecycle Marketing, Lead
ClassPass(19 days ago)
About this role
The Lifecycle Marketing Lead at Playlist is responsible for managing and executing cross-channel lifecycle marketing campaigns for both B2C and B2B audiences. The role involves strategic planning, data analysis, and collaboration with various teams to enhance customer engagement, acquisition, and retention through personalized campaigns.
Required Skills
- Braze
- Marketo
- Analytics
- Campaign Management
- AB Testing
- CRM
- Marketing Automation
- SaaS
- Data Analysis
- Customer Engagement
About ClassPass
playlist.comPlaylist is a technology company that powers the experiences economy by bringing together brands like Mindbody, ClassPass, and Booker into a single platform. It builds software and consumer-facing marketplaces that connect people to movement, mindfulness, and other wellness and experiential services. Its products help operators manage bookings, class discovery, memberships and business operations while enabling consumers to find and book experiences. Headquartered in San Luis Obispo, CA, Playlist frames its mission around building technology that makes wellness and meaningful experiences more accessible.
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