Lifecycle Marketing Specialist

As a Lifecycle Marketing Specialist at KOHO, you will be responsible for developing and executing marketing strategies across email, push notifications, in-app messages, and SMS to drive user acquisition, engagement, and retention. This role involves collaborating with Lifecycle Managers to segment customer groups, manage multi-channel campaigns using a CDP and marketing automation platform, and conduct A/B testing to optimize performance. You will also analyze campaign effectiveness, contribute to content planning, and ensure alignment of messaging with product updates, all while staying up-to-date with industry trends.