Lifecycle Marketing Specialist

KOHO(25 days ago)

RemoteFull TimeJunior$46,193 - $62,187 (estimated)Marketing

About this role

As a Lifecycle Marketing Specialist at KOHO, you will be responsible for developing and executing marketing strategies across email, push notifications, in-app messages, and SMS to drive user acquisition, engagement, and retention. This role involves collaborating with Lifecycle Managers to segment customer groups, manage multi-channel campaigns using a CDP and marketing automation platform, and conduct A/B testing to optimize performance. You will also analyze campaign effectiveness, contribute to content planning, and ensure alignment of messaging with product updates, all while staying up-to-date with industry trends.

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Required Skills

Email Marketing
Campaign Management
Customer Segmentation
Data Analysis
A/B Testing
Cross-Functional Collaboration
Performance Metrics
Content Planning
Marketing Automation
Braze Platform

+5 more

Qualifications

Bachelor's degree in Marketing, Communications, or a related field
Experience working with Braze (email marketing platform)

About KOHO

www.koho.ca

KOHO is a Canadian digital banking platform that provides users with an everyday spending account linked to a prepaid Mastercard. Designed for modern financial needs, KOHO offers instant cash back and premium rewards to more than 1.5 million users, empowering them to spend, save, and manage their finances more effectively. The platform aims to simplify banking with a user-friendly app that allows for quick sign-ups and financial management. Through innovative features, KOHO strives to enhance the overall banking experience and promote financial wellness.