Lifecycle Marketing Manager, Specialty Care

Spring Health(1 month ago)

HybridFull TimeManager$97,680 - $122,100Marketing

About this role

The Lifecycle Marketing Manager for Specialty Care at Spring Health designs and executes data-driven, multi-channel member journeys to increase awareness, enrollment, and engagement in specialty mental health programs. The role partners across Product, Care Operations, Member Engagement, and Analytics to ensure personalized, automated workflows that improve treatment adherence and member experience. It balances empathy for sensitive clinical topics with operational rigor, experimentation, and measurable impact.

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Required Skills

Lifecycle Marketing
Workflow Automation
Multi-Channel
Personalization
Segmentation
Experimentation
Analytics
HTML
Templating
AI Tools

+5 more

About Spring Health

springhealth.com

Spring Health is an employer-focused mental health platform that uses assessment-driven technology and measurement-based care to deliver personalized treatment pathways. It pairs clinically proven digital tools with a network of therapists, coaches, and psychiatrists to provide therapy, coaching, medication management, and targeted programs. Spring Health’s platform removes barriers to access, matches employees to the right level of care quickly, and provides employers with outcomes and utilization data. Companies choose it to improve workforce well-being, engagement, and mental health outcomes while managing costs.