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Marketing Strategy & Planning Manager at Twilio - ApplyBlast

Marketing Strategy & Planning Manager

Twilio

3 months ago

3.9 on Glassdoor

India

Hybrid

Full Time

Manager

0 applicants

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About this role

Twilio is seeking a Marketing Strategy & Analytics Manager to serve as a trusted analytics advisor to global and regional marketing leaders. This hybrid role combines senior business partnership with data science expertise to analyze funnel performance, campaign effectiveness, and marketing ROI. The position involves translating complex Media Mix Modeling outputs into actionable decisions and collaborating with data science teams to drive strategic marketing initiatives.

Responsibilities

Act as analytics advisor to marketing leaders translating business questions into strategic analyses
Apply and extend Media Mix Modeling outputs to interpret results and run scenario analyses
Build and maintain incremental analyses including geo-lift tests and funnel analytics to validate recommendations

Skills

About Twilio

twilio.com

Headquarters

San Francisco, California, United States

Company Size

5001-10000 employees

Founded

2008

View Profile

Twilio is a cloud communications and Customer Engagement Platform that provides developer-friendly APIs and AI-enabled tools for building messaging and voice experiences. Its services let businesses send SMS and WhatsApp, run programmable voice, manage email, and orchestrate omnichannel customer workflows and contact center interactions. Companies choose Twilio for its scalable global infrastructure, rich data and AI integrations, and comprehensive developer tooling that accelerates communication-led applications.