Performance Marketing Lead

lovable(1 month ago)

HybridFull TimeManager$109,210 - $143,848 (estimated)Marketing

About this role

The Performance Marketing Lead at Lovable is responsible for overseeing and scaling the company’s paid acquisition efforts across various media channels, including search, social, and display. With a focus on data-driven strategies, this role entails managing significant budgets, developing frameworks for testing and optimization, and utilizing analytics to inform decisions. The position requires strong analytical skills, familiarity with performance marketing metrics, and collaboration with both internal teams and external agencies to enhance ad creative and improve user journeys. Additionally, the lead will leverage AI to innovate within the performance marketing space.

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Required Skills

Performance Marketing
Team Leadership
Analytical Skills
SQL Knowledge
Multi-Channel Marketing
Budget Management
Attribution Knowledge
Incrementality Testing
Funnel Analysis
Cohort Analysis

+7 more

About lovable

lovable.dev

Lovable is an innovative platform that allows users to create software products exclusively using a chat interface. By simplifying the process of app and website development, Lovable empowers individuals and teams to build their projects efficiently without needing extensive technical knowledge. The service integrates AI-driven tools to facilitate project management and streamline deployment, making it an ideal solution for both businesses and hobbyists in need of quick and user-friendly development solutions.