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Sales Development Representative at Forma.ai - ApplyBlast

Sales Development Representative

Forma.ai

1 month ago

3.1 on Glassdoor

Toronto, Ontario, Canada

Onsite

Full Time

Medior

0 applicants

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About this role

The Sales Development Representative at Forma.ai drives growth by creating new opportunities and building pipeline for the company. This role involves researching target accounts, engaging decision-makers, and collaborating with Sales and Marketing to convert interest into qualified sales opportunities. The position requires expertise in outbound prospecting, qualification, and leveraging CRM tools to manage top-of-funnel activities.

Responsibilities

Execute personalized outbound outreach across email, phone, and LinkedIn to identify key stakeholders
Qualify prospects and book qualified meetings to create new pipeline for Account Executives
Partner with Account Executives and Marketing to turn account engagement into targeted outreach

Skills

About Forma.ai

forma.ai

Headquarters

Toronto, Ontario, Canada

Company Size

51-200 employees

Founded

2016

View Profile

Forma.ai is an enterprise sales performance management company that provides cloud software to design, automate, and manage sales compensation and incentive plans. Their platform acts as a single source of truth for comp strategy and execution—automating complex commission calculations, plan modeling, reporting, and integrations with CRM/HR/payroll systems. Built for finance and sales operations at large organizations, Forma.ai delivers configurable, no‑code tools and analytics to reduce errors, speed payouts, improve transparency, and align incentives with business goals.