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Business Development Representative at Forma.ai - ApplyBlast

Business Development Representative

Forma.ai

1 month ago

3.1 on Glassdoor

Toronto, Ontario, Canada

Onsite

Full Time

Junior

0 applicants

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About this role

The Business Development Representative at Forma.ai creates new opportunities and builds pipeline by identifying prospects and engaging decision-makers. This role involves executing personalized outbound outreach, qualifying leads, and booking meetings for Account Executives. The position requires close collaboration with Sales and Marketing teams to drive revenue and optimize go-to-market strategies.

Responsibilities

Execute personalized outbound outreach across email, phone, and LinkedIn to identify key stakeholders
Qualify prospects and book qualified meetings to create new pipeline for Account Executives
Partner with Sales and Marketing to turn account engagement and intent signals into targeted outreach

Skills

About Forma.ai

forma.ai

Headquarters

Toronto, Ontario, Canada

Company Size

51-200 employees

Founded

2016

View Profile

Forma.ai is an enterprise sales performance management company that provides cloud software to design, automate, and manage sales compensation and incentive plans. Their platform acts as a single source of truth for comp strategy and execution—automating complex commission calculations, plan modeling, reporting, and integrations with CRM/HR/payroll systems. Built for finance and sales operations at large organizations, Forma.ai delivers configurable, no‑code tools and analytics to reduce errors, speed payouts, improve transparency, and align incentives with business goals.