Senior CRM Manager
Back Market(1 month ago)
About this role
The Senior CRM Manager at Back Market is responsible for developing and optimizing the marketing activation strategy across 16 countries, focusing on long-term customer engagement and improving the customer journey. The role entails auditing campaign performance, driving data-driven insights, and implementing personalized CRM strategies while coordinating cross-functional efforts and mentoring team members. Proficiency with tools like Braze and a strong background in e-commerce and digital customer dynamics are essential for success in this role.
Required Skills
- CRM Strategy
- Data Analysis
- Campaign Optimization
- A/B Testing
- E-commerce Experience
- Digital Customer Journeys
- Team Coordination
- Mentorship
- Stakeholder Communication
- Segmentation
+5 more
About Back Market
www.backmarket.comBack Market is a leading online marketplace dedicated to refurbished electronics, focusing on sustainability and environmental responsibility. The platform connects consumers with sellers offering high-quality, certified pre-owned tech products, such as smartphones, computers, and home appliances. Back Market emphasizes accessibility and affordability, aiming to reduce electronic waste and promote a circular economy. Their rigorous quality control ensures that customers receive products that meet industry standards while maintaining lower prices compared to buying new.