Senior Director, Experience Strategy

RAPP ELP(5 months ago)

HybridFull TimeDirector$140,000 - $170,000Experience Strategy

About this role

The Senior Director, Experience Strategy will lead RAPP’s strategic-planning practice to architect omnichannel, data-driven customer journeys that drive measurable business results. The role partners across Analytics, Creative, Technology and Client Services to define moments that matter, set learning agendas, and evolve experience-strategy methodologies. This leader will also mentor and grow a team of strategists and represent RAPP in new-business pitches and client forums. The position is focused on innovation in personalization, decisioning and measurement at scale.

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Required Skills

Strategic Planning
Audience Strategy
Segmentation
Personas
Predictive Profiling
Decisioning Models
Journey Mapping
KPI Definition
A/B Testing
Creative Briefing

+10 more

Qualifications

Bachelor's Degree

About RAPP ELP

rapp.com

RAPP Worldwide is a global creative marketing agency that blends data, technology and storytelling to speak to one individual — a million at a time. It delivers integrated services across strategy, creative, CRM, customer experience, personalization, data & analytics, and marketing technology to help brands acquire, engage and retain customers. RAPP’s teams work across markets worldwide to turn audience insight into targeted, measurable campaigns and loyalty programs. Clients rely on the agency for insight-driven personalization and multi-channel execution that drive business outcomes.