Dentsu

Senior Director, Marketing Effectiveness

Dentsu

21 days ago
New York, NY
Hybrid
Full Time
Senior
0 applicants
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About this role

The Senior Director of Marketing Effectiveness for Social leads the development of social analytics best practices and measurement strategies, while collaborating with internal and external stakeholders to enhance social measurement approaches and support product development.

Skills

Qualifications

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field10+ years in a quantitative business environment5+ years in marketing analytics with knowledge of the media planning process specifically socialExperience with all social platforms and their attribution approach (Meta, TikTok, Reddit, YouTube, Pinterest and Snap)Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
Dentsu

About Dentsu

dentsu.com

Dentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.

About Dentsu

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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