Senior Manager, Lifecycle Marketing

Birdy Grey

3 days ago

2.9 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

A Sr. Manager, Lifecycle Marketing at Birdy Grey leads lifecycle strategy across the customer journey, converting early signals of intent into revenue and trust over time. The role involves building and optimizing lifecycle architecture, managing programs that influence millions in annual revenue, and partnering cross-functionally to turn lifecycle into a growth lever.

Skills

Qualifications

Bachelor’s Degree5+ years of experience in Lifecycle Marketing, CRM, retention, or customer journey orchestration3 years in DTC ecommerce environmentExperience building lifecycle infrastructure, operating models, or customer journey programs from the ground upStrong experience in long consideration-cycle businesses

About Birdy Grey

birdygrey.com

Birdy Grey is a Los Angeles–based direct-to-consumer bridal brand that sells chic, affordable bridesmaid dresses (styles from about $89) and complementary groomsmen suits. The company emphasizes on-trend colors and a wide range of sizes so entire wedding parties can coordinate looks. Birdy Grey operates an online storefront with product styling options and social channels to help couples shop and match across styles.