Lifecycle & ABM Manager

Counterpart(6 days ago)

RemoteFull TimeSenior$130,000 - $155,000Marketing

About this role

The Lifecycle & ABM Manager at Counterpart will design and operate marketing-led engagement programs across the broker journey, owning lifecycle automation and the engagement roadmap within an account-based model. The role partners cross-functionally to translate signals and broker priorities into timely, measurable engagement that supports brokers from early engagement through submission, bind, and long-term growth.

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Required Skills

ABM
Lifecycle Marketing
HubSpot
Salesforce
Analytics
Experimentation
Segmentation
Email Marketing
Cross-Functional
GTM

About Counterpart

counterpart.org

Counterpart International is a global nonprofit development organization that partners with local leaders and institutions to deliver sustainable, locally led solutions. It designs and implements programs across food security and nutrition (including school-feeding initiatives), economic opportunity, governance, and climate resilience, emphasizing capacity-building and lasting impact. Counterpart works with governments, multilateral agencies, and funders to scale programs worldwide under the guiding motto “In partnership for results that last.”