Senior Manager, Marketing, Brand Management, TH China
PVH(1 year ago)
About this role
Senior Manager, Marketing, Brand Management for Tommy Hilfiger China responsible for uniting local consumer-facing programs and delivering a seamless consumer-centric brand message across the market. Builds emotional connections to increase brand equity and brings the brand’s purpose to life through integrated communications and localized go-to-market strategies. Collaborates across APAC and local cross-functional teams to ensure the brand stands out in the China fashion market.
Required Skills
- Go-To-Market
- Brand Strategy
- Campaign Management
- Project Management
- Cross-Functional
- Consumer Insights
- Creative Briefing
- Asset Creation
- Digital Marketing
Qualifications
- Bachelor Degree
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