Senior Manager, Marketing Planning And Strategy - Personalization and Activation

Walmart(1 month ago)

Bentonville, AROnsiteFull TimeManager$90,000 - $180,000Marketing

About this role

The Senior Manager of Personalization Strategy will lead execution and optimization of member-focused personalization across Sam’s Club channels, bridging strategy and day-to-day delivery. The role focuses on driving high-value actions and member retention by designing tests, feeding personalization engines with smart inputs, and scaling successful tactics into automated, multi-channel experiences. This position partners with analytics, marketing automation, and business stakeholders to measure impact and embed best practices across the organization.

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Required Skills

Personalization
A/B Testing
CRM
Email Marketing
Analytics
Experimentation
Marketing Automation
Retention Optimization
Data Integration
Stakeholder Management

Qualifications

Bachelor's Degree in Marketing, Business, Communications or Related Field
Master's Degree (MBA)

About Walmart

walmart.com

Walmart is a multinational retail corporation that operates a large network of brick-and-mortar hypermarkets, discount department stores and grocery stores alongside a major ecommerce marketplace at Walmart.com. It offers a broad assortment across categories — groceries, electronics, home, apparel, pharmacy and more — with a core value proposition of "Every Day Low Prices." Walmart blends in-store shopping with online ordering, curbside pickup, delivery and a Walmart+ membership that provides unlimited free delivery and other benefits. The company leverages large-scale logistics, private labels and technology to serve millions of customers domestically and internationally.

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