Customer Strategy & Segmentation Lead (Trưởng nhóm Chiến lược & Phân khúc Khách hàng)
Chevening Awards(1 month ago)
About this role
The role defines Prudential’s enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization. It bridges strategy, analytics, marketing, and distribution to translate customer needs and behaviors into actionable strategies across acquisition, servicing, and retention. The position partners with product, distribution, and data teams to embed customer-centric propositions and measure outcomes.
Required Skills
- Customer Strategy
- Segmentation
- Analytics
- Personalization
- CLV Modeling
- Journey Design
- Data Storytelling
- Stakeholder Management
- Cross-Functional Leadership
- Commercial Acumen
+1 more
Qualifications
- Bachelor's Degree
- Master's Degree (Preferred)
About Chevening Awards
chevening.orgSince 1983, Chevening has brought over 60,000 exceptional professionals from around the world to study in the UK through scholarships and fellowships funded by the UK Government. This unique opportunity has helped to elevate careers, transform communities, shift and deepen perspectives, and build intercontinental bridges.
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