Sr. Director, Head of Marketing Analytics and Effectiveness, New York, NY · Miami, FL · Boston, MA

Santander(1 month ago)

HybridFull TimeDirector$180,000 - $310,000Marketing

About this role

A Senior Director, Head of Marketing Analytics and Effectiveness at Santander leads the marketing analytics strategy for Openbank and Santander US to ensure marketing investments drive measurable, incremental business impact. The role focuses on building a best-in-class analytics capability as part of the bank’s digital transformation and scaling data-driven decision making across the organization. This position is based in the U.S. with presence in New York, Miami, or Boston.

View Original Listing

Required Skills

Marketing Analytics
Marketing Mix Modeling
Experimentation
Incrementality
Attribution
Data Science
Leadership
Dashboarding
Growth Analytics
Stakeholder Management

+3 more

Qualifications

Bachelor's Degree in Quantitative Field
Master's Degree (Preferred)
Ph.D. (Preferred)

About Santander

santander.com

Santander is a global banking group headquartered in Spain that provides retail, corporate and investment banking, payments, asset management and insurance across Europe, Latin America and other markets. Its stated purpose is to help people and businesses prosper, guided by the values Simple, Personal and Fair, and it serves customers through a mix of branch networks and digital channels. Companies and consumers choose Santander for its broad product set, international footprint and focus on digital innovation and sustainable finance.

View more jobs at Santander →