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Sr. Manager, CRM & Lifecycle Marketing at Vera Bradley - ApplyBlast

Sr. Manager, CRM & Lifecycle Marketing

Vera Bradley

8 months ago

3.1 on Glassdoor

Roanoke, IN

Hybrid

Full Time

Senior

1 applicant

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About this role

The Senior Manager of Customer Relationship & Lifecycle Marketing focuses on developing a data-driven, customer-first engagement strategy throughout the customer lifecycle. The role involves leveraging customer insights and marketing technology to enhance engagement, retention, and revenue, working across various channels and teams.

Skills

Qualifications

Bachelor's degree in marketing, business administration, digital marketing, or a related field6-10 years of experience in CRM, lifecycle marketing, or customer engagement within retail, DTC, or consumer brands3+ years of management and leadership experienceDeep hands-on experience with CDP platforms (e.g., Salesforce CDP, Adobe RT-CDP, Segment, Tealium, mParticle)Proven expertise activating audiences across email, SMS, and direct mail