Sr. Manager, CRM & Lifecycle Marketing
Vera Bradley(1 day ago)
About this role
The Senior Manager of Customer Relationship & Lifecycle Marketing focuses on developing a data-driven, customer-first engagement strategy throughout the customer lifecycle. The role involves leveraging customer insights and marketing technology to enhance engagement, retention, and revenue, working across various channels and teams.
Required Skills
- CRM
- Lifecycle Marketing
- Customer Data
- Segmentation
- Email Marketing
- SMS Marketing
- Direct Mail
- Data Analytics
- Marketing Automation
- Personalization
Qualifications
- Bachelor's degree in marketing, business administration, digital marketing, or a related field
- 6-10 years of experience in CRM, lifecycle marketing, or customer engagement within retail, DTC, or consumer brands
- 3+ years of management and leadership experience
- Deep hands-on experience with CDP platforms (e.g., Salesforce CDP, Adobe RT-CDP, Segment, Tealium, mParticle)
- Proven expertise activating audiences across email, SMS, and direct mail
About Vera Bradley
verabradley.comShop bags, backpacks and travel from Vera Bradley. In exclusive patterns, our colorful products add organization and style wherever you carry them.
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